[WATCH] UNDER ARMOUR | RULE YOURSELF | USA WOMEN’S GYMNASTICS
Gymnastics has been traditionally viewed as an Olympic sport. But when team USA is dominating the international scene, advertisers see big dollar signs. Big brands sponsoring athletes isn’t a new concept, however, this Under Armour “Rule Yourself” commercial is giving Gymnastics more mainstream acknoledgement. Under Armour will provide performance apparel, footwear, and accessories for the USA Gymnastics athletes, coaches, and staff through the 2020 Olympic Games. Starring Olympic hopefuls, Madison Kocian, Maggie Nichols, and MyKayla Skinner, the commercial shows the girls taking you through a typical day in training. I also love their tagline saying that “it’s what you do in the dark, that puts you in the light.” When practices start at the butt crack of dawn and goes on for hours, you may not see the sun especially for an indoor sport like Gymnastics. The USA Women’s Gymnastics team is the favorite to win team gold in Rio later this year. So look out for these faces as they contend to make the 2016 Olympic Team!